When the site's up and running there's never as good a time as 12 to kick off any new marketing campaign. Many advertising campaigns can be geographically targeted so you can focus on chosen countries.

You can kickstart a new site at a new domain name with some PPC advertising

PPM advertising

Banner Exchange Networks

On/Off Site SEO - Search Engine Optimisation

Text Links

Press Releases and Article Distribution

The "Dugg" effect and other popular peer rated sites

Viral Marketing - Utilising person to person email, video publishing / sharing networks and social networking sites

RSS - Creating and distributing feeds

Tagging - For Tecnorati, del.icio.us etc